You'd think that Google's purchase of FeedBurner a few years back would have meant that FeedBurner stats would be easy to track in Google Analytics. No such luck so far, but Analytics can now track at least some FeedBurner info, although the process isn't very obvious.

If you want to see how many people click through from your FeedBurner feed to your site (no subscriber numbers yet - sorry!) here's how:

In FeedBurner, go to the Analyze tab of your settings. Make sure the "Track clicks as a traffic source in Google Analytics" box is checked. Then, in Analytics, go to "All Traffic Sources" or "Campaigns." Use the search box to search for "feed" or "feedburner," and you'll see your Feed Clicks. Google suggests you select "Ad Content" from the segment drop down in the traffic source data table, so you can see which feed readers your various visitors are using.

According to ReadWriteWeb, more detailed and easier-to-find stats are on their way from Google, so FeedBurners users have plenty of new info to look forward to.