While software giveaway sites like MacHeist allow indie developers to trade a bunch of free copies of their app for publicity and new customers, some developers aren't on board with that arrangement. Red Sweater Software's Daniel Jalkut believes in getting paid for his hard work, so he decided to offer a 20% discount instead of giving his apps away for free.

It turns out he's not alone. In fact, over 80 different Mac developers have joined Jalkut's "One Finger Discount" promotion. That means you have your choice of over 100 apps at 1/5 off (hence the "one finger").

Of course, the promotion includes Jalkut's own apps, the impressive MarsEdit blog editor and Black Ink crossword maker, but there are some other choice goodies there, too. Some of my personal favorites include Flying Meat's Acorn image editor and VoodooPad, and SmileOnMyMac's TextExpander. There are also tons of apps I haven't tried yet, or haven't even heard of. That's the whole point, though: giving you a chance to discover something new at a big discount. Indie developers for the win!