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Filed under: Social Software, Microblogging

Twitter plans to cut the noise out of trending topics ... but how?

Have you ever actually clicked on any of Twitter's trending topics? I don't want to sound like the old guy telling whippersnappers to get off his lawn, but trying to read almost any Twitter trend gives me a headache. There's so much spam with popular hashtags attached that even people who care about the trends aren't getting a great user experience. Twitter realizes this, and they're going to do something to cut down the noise.

The precise something that Twitter intends to do isn't really clear. Biz Stone's blog post is full of ambiguous language: "We're working to show higher quality results for trend queries by returning tweets that are more useful." It's not clear whether this means manually filtering trends in some way, or whether Twitter is introducing an algorithm to weight tweets by relevance. I think the average Twitter user is less concerned with the technical details, and more concerned with how effective this experiment will be at reducing junk tweets.

[via TechCrunch]
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