Finding a web designer is a terrifying proposition for many people. How do you find someone qualified? It's not like there's a directory out there that lets you quickly browse and compare examples of work from various web designers to narrow down your set of choices quickly, and can help you get in touch with the one you choose.

Well, actually, now there is. And if that sounds like a good idea, consider that last week 37signals released a new site called Haystack. 37signals is a well-known web development company that is responsible for the incredibly popular online project management software Basecamp, as well as a few other web properties you might know: Campfire, Basecamp, and Highrise, to name a few.

The thing is, 37signals wasn't always an online service provider; at one time they were a web design firm creating client sites, so they know the difficulty web designers go through to attract clients. 37signals also takes pains to understand the difficulties users face, and have applied that approach to building a directory to help clients easily find web designers (and web designers easily find clients).

Early reports seem to be positive, with designers reporting they are signing new clients in short order. So if you're looking to advertise your design abilities, or if you're looking for a designer, give Haystack a look.