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Filed under: Internet, Video

Best Buy + CinemaNow = sitting in a tree

CinemaNow
US electronics retailer Best Buy is preparing to enter the digital video distribution business in a big way. The company is partnering with CinemaNow, an online video download service that lets users rent and purchase movies and TV shows.

Best Buy will load up CinemaNow software on internet-connected consumer electronics sold at the company's retail stores. That includes computers, portable media players, Blu-Ray players, set-top boxes, mobile phones, and internet-connected television sets.

Customers that purchase one of these items will be able to rent or buy videos from a catalog with about 22,000 titles. Movie purchases typically run between $10 and $20, while TV shows are $1.99 per episode. Movie rentals typically go for $2.99 to $3.99.

The move should give Best Buy and CinemaNow a much stronger foothold in the digital media space. CinemaNow already offers a pretty compelling user experience, allowing you to download a video and watch it on up to three devices. But the fact that virtually every consumer electronics device that Best Buy sells that can run the software soon will, means that CinemaNow is about to become a much bigger name in digital media, and that could help the companies take on Apple's iTunes and Amazon's video on demand services.

Best Buy is expected to roll out the new service early next year.
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