Amazon's Kindle might have some competition on its hands. Google has just announced a new e-book store called Google Editions, that will deliver books to any device with a web browser. Although Google isn't launching an e-reader device like the Kindle, it will support e-books that customers buy from stores like Amazon.com or Barnes and Noble. Google Editions is slated to launch in the first half of 2010.

This obviously won't hurt Amazon's e-book sales too much, but it might cut into sales of the Kindle. Why buy a really expensive device when you can read the same books on the devices you already have? From what we've seen in the past, though, Amazon is much more concerned with book sales than device sale. They did create the Kindle app for iPhone, after all. Also worth noting: Google's history with electronic versions of books isn't entirely a successful one. They're still resolving legal issues over Google Books, a project which has already scanned over 10 million books and made them searchable.

[via Mashable]