Yahoo! rolls out first video ad in new marketing campaign... about You
That said, if you look at the company's first TV spot for the campaign, you'd be hard pressed to tell exactly what that mission was. For about 55 seconds, Yahoo! clearly wants you to hear the word "you" a lot. And that ad is certainly dynamic, features vibrant colors, and locations from five different countries.
But you have to wait until the last few seconds of the ad to even find out what the company is... and there's absolutely nothing in the ad to explain how you'll be able to "consumer, share, buzz, destroy, earn, flirt, or watch." Of course, a TV spot that showed Yahoo! Messenger, Mail, Buzz, Video, or other web-services would be a heck of a lot less interesting.
What do you think? Is the new ad effective? If you haven't visited Yahoo! in a while, does it make you want to give the company another try?
I don't know if this is a labor of love or merely the brainchild of four very gifted games designers, but Level Up is a really weird mash-up of gaming elements that you have probably never seen in a Flash game before.
Let's start with the premise itself: Groundhog Day meets Memento. The game experience revolves around 'days': you explore the world and the clock slowly ticks towards the evening. You bounce around picking up gems and talking to the denizens of 'Level Upland'. Eventually you feel tired and head back to ...
Reader Comments (Page 1 of 1)
dp said 6:40PM on 9-28-2009
No part of Yahoo is going to get any affection from me until they:
ditch the clunky email; ditch the requirement for a yahoo account when signing up to Flickr; ditch the login form that won't remember details, and change the name of the company to something Brits can say without sounding insane.
Ad or no ad, until Yahoo improves the way works it isn't worth a 2nd look.
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