Yahoo! rolls out first video ad in new marketing campaign... about You
That said, if you look at the company's first TV spot for the campaign, you'd be hard pressed to tell exactly what that mission was. For about 55 seconds, Yahoo! clearly wants you to hear the word "you" a lot. And that ad is certainly dynamic, features vibrant colors, and locations from five different countries.
But you have to wait until the last few seconds of the ad to even find out what the company is... and there's absolutely nothing in the ad to explain how you'll be able to "consumer, share, buzz, destroy, earn, flirt, or watch." Of course, a TV spot that showed Yahoo! Messenger, Mail, Buzz, Video, or other web-services would be a heck of a lot less interesting.
What do you think? Is the new ad effective? If you haven't visited Yahoo! in a while, does it make you want to give the company another try?
So, just how good at time waster games are you? Think you've got the stuff? Well, The World's Hardest Game 2.0 doesn't think you do.
Yes, amazingly, it's possible to have a sequel to a game called "The World's Hardest Game". It doesn't seem logically possible, since if the first one was actually the world's hardest, how could another one come along and share the moniker? It made me doubt the name in the first place. That is, until I tried the game.
The mechanics of the game are very simple. You are a small red square, ...
Reader Comments (Page 1 of 1)
dp said 6:40PM on 9-28-2009
No part of Yahoo is going to get any affection from me until they:
ditch the clunky email; ditch the requirement for a yahoo account when signing up to Flickr; ditch the login form that won't remember details, and change the name of the company to something Brits can say without sounding insane.
Ad or no ad, until Yahoo improves the way works it isn't worth a 2nd look.
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