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Twitter continues quest for global domination, adds media sharing to Bit.ly


Bit.ly has added a handy new feature this morning. While it's being reported elsewhere as "file uploading," a more accurate description is media sharing.

The added kung fu is provided by yFrog -- which will no doubt get the rumor mill buzzing about Twitter taking their new funding and snatching up Imageshack, who own yFrog.

Submit a supported file - jpg, png, gif, bmp, tiff, swf, flv, pdf, mp4, mov, or avi - and bit.ly automatically creates a shortened URL and provides the un-altered yFrog link. As with all bit.ly links, realtime stat tracking is provided on your media uploads.

So why upload to yFrog this way instead of using the direct route? As Digital Inspiration's Amit Agarwal points out this is a way to sidestep yFrog's requirement that you log in via Twitter. Files submitted via bit.ly just get hosted and receive a link, no sign-in required.

Update : Yah, so, the title of this post would tend to indicate Twitter is in control of Bit.ly. While they're totally BFFs, and we see them hanging out together after school and bit.ly totally has Twitter's letter jacket and stuff, Twitter doesn't actually own bit.ly, uh, yet. That's probably more their mistake than ours. Anyway, if you were misled by this title, we apologize. Carry on.

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