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Filed under: Apple, Mobile

Updating your iPod Touch to OS 3.1 - now 50% cheaper!

It might not have been worthy of a mention at Apple's iPod extravaganza, but owners of existing iPod Touch models running 2.x software will be pleased to hear that the update to OS version 3.1 has been slashed in price by 50%!

The update previously retailed at $9.95 and can now be purchased for $4.95 - UK users now pay £2.99 instead of £6.99.

Version 3.1 includes genius mixes, genius recommendations for apps, peer-to-peer gaming, spotlight search, A2DP Bluetooth stereo and a whole bunch of fixes. Of course, if you haven't made the jump to a 3.x release at all yet there has never been a better time to do so - the major 3.0 update added copy and paste, a landscape keyboard and much more.

You can read more about the update at the Apple site and purchase the update itself from within iTunes.

Now, while the price drop is undoubtedly a good thing, many Apple critics argue (quite rightly in my opinion) that the update should not be chargeable in the first place. A number of the features in the new release actually have the potential to increase Apple's revenue from the device (such as genius recommendations for apps), so arguably it would be in Apple's interest to make the update completely free.

If you've not made the jump yet, does the new price point of the update tempt you?

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