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Film Fresh to sell movies in DivX format, even some you actually want to see

Film Fresh
DivX may have started out as a codec used by pirates to distribute movies, usually illegally, over the internet. But DivX has grown up, put on a suite and tie, and gained a bit of respectability over the last few years. And today online video distributor Film Fresh announced it will begin selling movies from the four Hollywood movie studios in the DivX format.

The file format offers reasonably high quality videos at a reasonably small file size, which makes it good for digital distribution. Of course, the same can be said of WMV, Quicktime, and other video fromats. What sets the DivX solution apart is that it uses a domain-based DRM approach that lets you transfer files between your devices or burn a movie to a DVD. You won't be able to upload the file to a peer to peer network (or rather, the people who download it won't be able to watch it," but you do have a bit more freedom with protected DivX files than you do with files you download from the iTunes or Amazon video stores.

Film Fresh has about 600 DivX titles from Hollywood studios right now, including a mix of newer and older movies including Iron Man, Watchmen, and Flashdance The site also has a large collection of independent films.

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