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Filed under: Video, Microsoft, Web

Microsoft changing its approach to user generated videos

MSN Video
Microsoft launched a user generated video site called Soapbox nearly 3 years ago. First released in private beta in 2006, the site opened to the public in early 2007. Eventually, Microsoft just folded user generated content into its larger video portal, MSN Video.

But MSN Video has never come close to YouTube's success in attracting users who want to upload or watch user generated video. And fighting YouTube on its own turf is an expensive proposition.

Now Microsoft VP Erik Jorgensen tells CNET that the company is changing its strategy for user generated video content.

The new goal is to use the service to allow bloggers and citizen journalists to post entertainment, finance, and lifestyle videos that Microsoft can feature on its other web properties covering those topics. Microsoft may begin to restrict user uploads in the future to reduce the costs of running the service. It's not clear whether that means only users with approved accounts would be able to upload videos, or whether Microsoft will employ some sort of selection process that only allows users to upload certain videos related to specific topics.

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