Filed under: Microsoft, Search
Microsoft launches first Bing commercial, plus Bing Mobile
Microsoft is moving full steam ahead with its new Bing search engine. Today the company launched the mobile version of the site. Bing Mobile is a stripped down version of the search engine, designed to fit on a mobile web browser. It provides you with results split up into web pages, images, news, local, and maps, typically with the most relevant information at the top. For instance, if you search for "Philadelphia," the first result is a map and links to traffic information. But if you search for "iPhone" you'll get web and image results first.
You don't get all of the features found in the desktop version of Bing. For instance, you won't find many curated results.
As for the new ad campaign, it fall somewhere between the "what were they thinking" Bill Gates/Jerry Seinfeld show and the new, much more successful "laptop hunters" campaign. Basically, the TV spot tries to paint Bing as the next big thing in internet search, and a better place to find answers to your questions. It just doesn't say how. And I could be wrong, but I think Microsoft may be trying to blame the global financial collapse on the fact that Google's search wasn't good enough? Check out the video below and let us know what you think Microsoft is trying to say here.
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Reader Comments (Page 1 of 1)
Lee Mathews said 12:35PM on 6-03-2009
But does it do mobile porn previews? I hope so. Other blogs will want to harp on that - also our good pals at Fox News. ;)
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joe young said 3:19PM on 7-06-2009
It seems Microsoft is advertising a "less cluttered" and more direct, "find exactly what you are looking for" without all the added junk type of search engine. Scaled down and more direct. Not sure if it is just to satisfy the "fed up" crowd or trying the waters?
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Jacky said 2:41AM on 7-29-2009
I think Microsoft is planning about some search engine launching but i think Google is having its great time in people's heart it would be tough to replace itself in the place of Google but I think Microsoft is the mind reader and might achieve this sooner or later..............
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