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Filed under: Microsoft, Search

Ballmer says "search deserves a good feature war" as Bing nears release

Don't call it a Google killer. At the D7 conference, Steve Ballmer told the audience while "there is no way to change the whole game in one step,"search engines "deserves a good feature war." The soon-to-be-unveiled Bing is a big step forward for Microsoft.

When it publicly premiers on June 3rd, Microsoft hopes that what makes Bing different will also make it a success.

Eschewing Google's minimalism, Bing brings a different take on displaying results and added eye candy to the fight. Instead of a stark page with a dead-center search box, you'll find the input box hovering over brightly-colored full-page images. Hover over key spots on the image and factoids pop up - another nice touch that makes the search experience a little more "friendly."

Microsoft VP Yusuf Mehdi calls Bing a "more of a decision engine," designed to assist users in completing search tasks rather than making them sift through possible matches. Results are tailored to a user's query, presenting different views for searches for things like product reviews, travel information, images, and local queries. Bing also makes use of Powerset (who Microsoft acquired last year) to provide previews and snippets when hovering your pointer over results.

There will be plenty more for us to look at once Bing is rolled out. We'll check with you in a few days when the doors are fully opened and see what you think.

(update: watch MS poke fun at Google in the YouTube clip after the break)

[via TechCrunch]
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