Filed under: Internet, Text, Search
Is Twitter's search finally going to become a Google Killer?
In the recent past, "realtime" has become one of the most overused buzzwords around (right up there with "social" and "community"). And nothing realtime has been more talked about than search.twitter.com.
It's been touted as a Google killer, though in it's present state Twitter's search is an entirely different beast. For one thing, it currently only indexes their own content. That, however, is going to change soon.
Santosh Jayaram, former Search Quality VP for Google has joined Twitter as VP of Operations. According to Jayaram, a couple big changes are coming to search that will make it much more of a killer than it is right now.
First, Search is going to start crawling links that appear in tweets. Let's face it - there's not nearly as much important information in someone's 140 character message about a web page as there is on the page itself. Crawling the sources Twitter users are buzzing about will add much needed context to Twitter's index.
Second, a reputation system is going to be created - and it will no doubt take a lot of work to get it right. The goal is to downplay less valuable tweets (like retweets) and emphasize more worthwhile content.
Will these changes make Twitter a real Google killer? Probably not, but it's certainly going to make the tool much more useful and relevant.
[via WebWare]
It's been touted as a Google killer, though in it's present state Twitter's search is an entirely different beast. For one thing, it currently only indexes their own content. That, however, is going to change soon.
Santosh Jayaram, former Search Quality VP for Google has joined Twitter as VP of Operations. According to Jayaram, a couple big changes are coming to search that will make it much more of a killer than it is right now.
First, Search is going to start crawling links that appear in tweets. Let's face it - there's not nearly as much important information in someone's 140 character message about a web page as there is on the page itself. Crawling the sources Twitter users are buzzing about will add much needed context to Twitter's index.
Second, a reputation system is going to be created - and it will no doubt take a lot of work to get it right. The goal is to downplay less valuable tweets (like retweets) and emphasize more worthwhile content.
Will these changes make Twitter a real Google killer? Probably not, but it's certainly going to make the tool much more useful and relevant.
[via WebWare]
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Reader Comments (Page 1 of 1)
Judd said 11:14AM on 5-07-2009
Nope
Reply
Ghoti said 11:44AM on 5-07-2009
Google killer? Not a chance. 3 months from now, at least 75% of the people that signed up for Twitter due to the buzz its been getting probably won't even be using it any more.
But you can bet they will still be going to Google several times a day to search.
Reply
kevjohn said 12:17PM on 5-07-2009
I swear DS must own some Twiter stock or something.
Normally Twitter articles are yawn-worthy. This one actually made me chuckle a bit. I wish I could fast forward a coupla years into the future so I could see how disappointed these self-important Twitterers are once they've realized their unimportance.
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Sly said 12:36PM on 5-07-2009
No, because Twitter will be part of Google, soon! :)
Reply
Quikboy said 7:06PM on 5-07-2009
How? Google already snapped up Jaiku.
Glenn Friesen said 3:18PM on 5-07-2009
I've been enthusiastically waiting for this to happen. A smart Twitter search means real time rankings. It means dynamic SERPs for what the crowd actively thinks is worthwhile. It means a new powerful player in what was turning into a monopoly. Really looking forward to seeing Twitter expand and evolve!
Google | Twitter = Real Time Search Engine: http://www.glennfriesen.com/google-twitter-real-time-search-engine
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Frankenstein Black said 3:03AM on 5-09-2009
Here's your Google Killer right here!!!
http://www.samepoint.com/
Reply