Filed under: Audio, Internet, Video, Commercial, Web
Moogis: Would you pay $125 to stream live concerts online?
This month Trucks launched Moogis, a web site that allows subscribers to watch all 15 of the Allman Brother's concerts at the Beacon Theater in New York this month live as they happen. Once the concerts are over, you can watch them any time you like for up to 6 months. The price? $125.
Compared to the price of an album of music on iTunes, that sounds pretty expensive. But compared to the price of a single front row concert ticket, it's not so bad. And the video streams are available in high definition, from multiple angles, meaning you get a better view than you would if you were in the theater. And nobody's going to spill beer on you, (unless your house is a bit rowdier than mine).
Trucks hopes to expand the service to include performances by other bands soon. And I think die-hard music fans would be willing to pay for this kind of access to performances. But I have to wonder whether the price is too high. Because let's face it, sitting in front of your computer or TV and watching a concert isn't the same thing as being there. It's hard to justify paying a price as if you were.
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Reader Comments (Page 1 of 2)
E.J. said 6:21PM on 3-20-2009
Yeah, it's not the same as being in the front row. The price is way too steep.
For that kind of entry fee, the site better guarantee hiccup-free streaming, excellent to perfect-quality audio mix, and perfect camera angles (good production team).
There are too many questions to be asked and answered for anyone to pony up that kind of money.
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Kenn.keeper said 9:42PM on 3-20-2009
I agree, but I'll wait for for them on YTube.
Ethan said 11:05AM on 3-21-2009
It's not even as good as being at the back, I'd say.
Colin said 6:21PM on 3-20-2009
For acts like the Allman Brothers that do a lot of improvisation, I can see how this would benefit hard-core fans.
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Mauricio Hernandez said 10:26PM on 3-20-2009
Man, this seems like a failure. No, I agree with kenn.keeper.
-Mauricio Hernandez
www.timmywear.spaces.live.com
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Danny said 10:51AM on 3-21-2009
I subscribed to moogis, and as a huge allman brothers fan I think it's a great service. I can see how someone who doesn't appriciate their music can think this is a rip off, but to just be part of the beacon run is awesome, in person or via the internet.
VIVA MOOGIS!!!
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Aardson said 10:51AM on 3-21-2009
RadioHead?
You guys don't really listen to them, do you?
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Aalaap Ghag said 10:51AM on 3-21-2009
Too expensive.
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tingrin87 said 3:19AM on 3-22-2009
when i go to concerts, i sit on the lawn - $30/ticket max.
for streaming, i might be willing to pay $15, maybe 20, 25 if it's something i really like - no more than the cost of a concert DVD (especially if you're only going to let me see them for 6 months)
Jim said 10:51AM on 3-21-2009
One day after its on Moogis it will be out for all for free. $125 is a crazy insane price. You better get all the concerts from every band for a year for that price...This is just TV not like a live concert in person...LOL
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Elliot said 10:52AM on 3-21-2009
Actually, the two acts you mention - Nine Inch Nails and Radiohead - have both experimented with giving away live music, too. Trent Reznor "leaked" over 400 gigabytes of live footage onto bittorrent ( http://newteevee.com/2009/01/09/nins-newest-game-changer-hd-concert-footage-via-bittorrent/ ), while Radiohead have broadcast a few free concerts live from their www.radiohead.tv
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Rocketboy said 10:52AM on 3-21-2009
Maybe for a Jam band I can see this, but hell, I have not gotten around to watching the live concert dvds I've downloaded of bands that I like.
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Brian said 12:59PM on 3-21-2009
$20? Yes
$30? Maybe
$50? Only if they put on a show like Tool
> $50? Hell. No.
If they did this for a stage acts like Penn & Teller or Blue Man Group, I'd be on board.
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tingrin87 said 8:49AM on 3-22-2009
what about expanding it to some broadway shows too? $25 to see Avenue Q? hell yeah!
phiend said 9:14PM on 3-21-2009
I thought of this about 10 years ago. The cost to MOOGIS must be unreal. #6 Danny has it right."I can see how someone who doesn't appriciate their music can think this is a rip off". Put PHISH, Les Claypool, Medeski Martin & Wood on there and i would pay the $125
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Raymond said 8:49AM on 3-22-2009
$125 for Streaming!?
NO WAY!
If it's a 1080P Bluray Box Set with some special little things, sounds OK.
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Ridgecity said 8:49AM on 3-22-2009
I think it's cheap. Any big band charges those prices for tickets, and sometimes it's impossible for them to come to your city or event somewhere close to you, and this is for fans, not for regular joes who would even think twice about paying $125 for the live show, the other option would be, leave the office and travel to New York to see it in person.
Now about the service, it sure needs to have tons of bandwidth because it would be pretty disappointing having you video stream choking during your music.
And the NIN guy sounds pretty nice releasing all that stuff, I used to seeing a one of those silent creepy guy, but he's just probably one of those rare cool nerds.
Quikboy said 4:21PM on 3-22-2009
Why not throw some ads? I don't really mind them too much, as long as they are not excessive and get in the way of viewing.
MSN does this with Control Room, and I think watching concerts this way is relatively good.
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ryzza007 said 7:51AM on 3-23-2009
Some bands release their concerts on DVD - and the cost is nowhere near that much, and you can keep it forever, and not use up all your Internet bandwidth for the current month.
The concept is good, but the price is simply way too high. Maybe sell HiDef versions for ~$50 and normal quality versions for $20-$25.
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allbroskj said 2:39PM on 3-24-2009
I subscribe to MOOGIS. I was seriously thinkng of traveling from Washington state to New York for the 40 year anniversary of the Allman Brothers Band and Duane Allman tribute. The band formed in Jacksonville, my home town, while I was a teenager and I have been a huge fan since.
This isn't for everyone. It is great for fanatics. The cost per live concert is $8.33 per live concert if all 15 are watched live. We then have 6 months to rewatch our favorites and possibly watch other acts. Many of us are grateful for MOOGIS. The sound and video are excellent. All subscribers to MOOGIS, like me, REALLY wanted to see the Allman Brothers Band Beacon run this year.
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