Filed under: Internet
Tip to marketing geniuses: K.I.S.S.
That is, Keep Internets Serving, Stupid. During the Superbowl VIZIO used an ad to encourage everyone to immediately visit their website and register to win a TV. Guess how that ended? Yeah, for several hours their Flash-laden site wasn't available. Anyone remember the ill-fated Dr. Pepper campaign?
Today, Denny's is giving away free breakfasts. Of course, dennys.com is dead as a hammer. Something tells me cutting IT staff isn't helping. I'm not saying Denny's has cut staff, but IT has increasingly been tasked with "do more with less" even before the recession hit the fan.
So what do you do, as a marketer? We all made lots of fun of Twitter for a while when the service would fail, didn't we? But the Fail Whale has made increasingly shorter appearances (sources say the robot wanted less money anyway and the whale got a gig on "Flapjack" for Cartoon Network). I met one of the engineers of Twitter recently, and I learned that they learned some very important lessons in scaling the past year or so...
Marketers need to learn to anticipate promotional effects on servers, end of story. Don't write a check your host can't cash, basically. Does it mean spending money on infrastructure? Not necessarily. It will, however, likely mean some code and server jockeying to ensure your site is lean and distributed and capable of a temporary spike in traffic. Digg, Twitter, Flickr and plenty of other sites have learned this the hard way. Now it's Madison Avenue's turn, I guess.
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So, just how good at time waster games are you? Think you've got the stuff? Well, The World's Hardest Game 2.0 doesn't think you do.
Yes, amazingly, it's possible to have a sequel to a game called "The World's Hardest Game". It doesn't seem logically possible, since if the first one was actually the world's hardest, how could another one come along and share the moniker? It made me doubt the name in the first place. That is, until I tried the game.
The mechanics of the game are very simple. You are a small red square, ...
Reader Comments (Page 1 of 1)
jason said 6:07PM on 2-03-2009
The NFL had a similar problem for their Super Bowl MVP promotion. The commercial in the 3rd quarter instructed people to "log on to nfl.com on your personal computer or web-enabled mobile device." This is what came up when you accessed their site via mobile, on the iPhone anyway.
http://www.flickr.com/photos/sachemcst/3247702855/
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