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Filed under: Internet, Social Software, web 2.0

Well duh, of course Facebook wants to market your data

Hey, want to hear some big news? Well, don't expect to find it in this article from The Telegraph about how Facebook plans to finally monetize their service.

Now, despite what articles like Nick O'Neill's on AllFacebook say about "official word" poo-pooing the Telegraph article as being totally off-base, it certainly seems plausible enough.

It's not as though Facebook is a home for orphans or an animal shelter. It's a gargantuan social networking site that employs hordes of people and requires a massive IT infrastructure to keep the wheels turning.

How exactly do people expect them to pay for that? Bake sales? Telethons?

No, they're going to do it in the way that makes the most sense for a site that has gigabytes of personal information about: they're going to whore out their polling system your data to any company that is willing to pay for access to it.

It's not like people didn't see this coming. Last January, Grant wrote about how Facebook put the boots to Robert Scoble when he tried to scrape his own friends list for data. Would they have been that upset if they didn't have other plans for that information up their sleeves?

At this point, Facebook's claims that quotes were misinterpreted sound a bit like damage control. Time will tell, but come on, folks. What do you expect a business to do with a database chock full of tasty marketing data like the one Facebook has amassed?

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