Filed under: Microsoft
Microsoft + Seinfeld = Yadda, yadda, yadda
After putting out two or three (depending on how you count them) ads that left a lot of people scratching their heads, Microsoft is apparently pulling the plug on its ad campaign featuring Jerry Seinfeld. ValleyWag reports that Microsoft will launch phase two of its new advertising strategy tomorrow, and the new campaign will be Seinfeld-free.
Whether you liked the Bill Gates and Jerry Seinfeld show about nothing or not, it certainly generated a lot of buzz about the company. Not about Windows Vista, Office 2007, or any particular product. But certainly about Microsoft. So perhaps Microsoft really is following through with a carefully crafted plan to build buzz and then roll out a new phase of the ad campaign. But I'm certainly not the only one to note that it looks like Microsoft is firing Seinfeld for a job poorly done.
I don't know if this is a labor of love or merely the brainchild of four very gifted games designers, but Level Up is a really weird mash-up of gaming elements that you have probably never seen in a Flash game before.
Let's start with the premise itself: Groundhog Day meets Memento. The game experience revolves around 'days': you explore the world and the clock slowly ticks towards the evening. You bounce around picking up gems and talking to the denizens of 'Level Upland'. Eventually you feel tired and head back to ...
Reader Comments (Page 1 of 1)
kojo87 said 11:31PM on 9-17-2008
i liked em. they just had something about them that i liked. and they weren't attack ads. yes it is possible to promote your own product without trying to trash the other guy Apple.
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me said 10:25AM on 10-02-2008
There's truth to that. After awhile, the Apple ads get kind of predictable. It used to be Apple actually advertised its features, now they are busy bashing Vista.
These Microsoft ads are at least interesting because they are so unpredictable. And unpredictable can be pretty funny.
Matt said 6:40AM on 9-18-2008
There next ad should just be Bill Gates taking a bite out of an apple lol
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hazard said 6:41AM on 9-18-2008
By a curious confusion, many modern critics have passed from the proposition that a masterpiece may be unpopular to the other proposition that unless it is unpopular it cannot be a masterpiece.
G. K. Chesterton
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Rususeruru said 6:41AM on 9-18-2008
The shoe circus I didn't care for, I kind of like the "you're not so real!" ads though.
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sybgtwy said 9:56AM on 9-18-2008
they were effin' funny, period. too bad they're pulling them, i really liked them
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glacia said 12:05PM on 9-18-2008
So the options are 3 negative choice and one extreme positive choice? Not too obvious in what answer you're trying to get.
I liked the ads. The shoe store one was better than the other. I like them a lot more than the "please hate our competitor" ads from Apple.
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Digitalking said 1:55PM on 9-18-2008
The Jerk Store called and they are all out of Seinfeld. This isn't '98. 10 years too late, Microsoft.
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happy girl said 10:28PM on 12-15-2008
Look at this one,ad by apple in response of microsoft's campaign
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