The users have spoken - Netflix is keeping profiles!
We recently reported on Netflix' decision to get rid of their profile feature, a decision that was not at all popular with customers. Here at Download Squad, we got several comments bemoaning the company's poor judgment and threatening to cancel their subscriptions to the service. Apparently, our readers were not alone. Thanks to pressure from calls, emails and petitions, Netflix has realize their error of their ways and agreed to keep profiles. Today, Netflix users received this email:
"You spoke and we listened. We are keeping Profiles. Thank you for all the calls and emails telling us how important Profiles are.
We are sorry for any inconvenience we may have caused. We hope the next time you hear from us we will delight, and not disappoint you.
-Your friends at Netflix"
This is completely brilliant on the part of Netflix. They're going to get more goodwill from listening to users and keeping profiles than they ever lost by theatening to take them away. For users, nothing has changed, but the public perception of Netflix is bound to go up, now.
Reader Comments (Page 1 of 1)
Peter said 7:03PM on 6-30-2008
Why is this on DLS? Netflix isn't related to downloads, software, or even computers.
(Except for the Watch it Now option, which this article isn't about or even related to.)
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apb1991 said 4:51PM on 7-01-2008
Because it is an online service.
peteloaf said 9:50PM on 6-30-2008
Sweet. Does anybody think Netflix could have been planned this all along? Sort of a way to boost their own public perception.
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RP said 2:21AM on 7-01-2008
I'm not sure that doing something annoying, and then apologizing, is a way to boost public perception. Seems like a wash, or a bit negative.
But I would agree that it's a good way to get free press.
iptydafu said 4:50PM on 7-01-2008
It's hilarious that they're getting all of this feel-good-all-over hippy love crap for "listening" to their customers--since many of them can't even use the "Watch it Now" feature which we've been hollering about for a couple of years. Somehow Hulu can manage their DRM, but Netflix can't get their act together? Forget mac machines, I've got three different fully legal windows machines that won't work with it. Listened to their customers, indeed.
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James said 4:59PM on 7-02-2008
I think it's awesome that a major corporation can man up and say "we were wrong". They don't try to spin it, they don't quietly weasel out and change positions without telling anyone... they just *apologize* and fix it.
Props to Netflix. Seriously.
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