It's no Download Day, but IE7 is trying to reduce carbon via download

Filed under: Windows, Microsoft, Browsers

It's no Download Day, but IE7 is trying to reduce carbon via download

by Jay Hathaway Jun 23rd 2008

A brief recap for those just emerging from their caves: Firefox 3 announced the goal of setting the one-day record for downloads of a single piece of software, and on June 17, the browser scored over 8 million downloads. Here's something even the tech-savvy may have missed, though: that OTHER browser, the one with the huge market share, has been running its own download campaign. It's called Carbongrove, and it's an Internet Explorer 7-compatible, Silverlight-based site that pushes reduced carbon usage and up-to-date web standards.

If you want to take the plunge and download IE7 or IE8 beta, you can then head to Carbongrove.com, take a quick quiz, and plant your own virtual tree. It might not be the cool, trendy thing to do (that would be downloading Firefox), but at least Microsoft is making an attempt to spread a little awareness about a cause that matters. This campaign launched two months ago, though, and we're just hearing about it now. Might be that world records and new releases trump carbon footprints and Acid Test results in the cutthroat world of browser downloads.

Tags: Carbongrove, IE7, IE8beta1, Internet Explorer 7, InternetExplorer7, microsoft, Silverlight

Reader Comments (Page 1 of 1)

Mike said 12:30PM on 6-23-2008

I will take a planted tree per download over a boast of the number of downloads any day.

Give Microsoft some credit for being a good corporate citizen.

A.Taselaar said 8:05AM on 6-26-2008

Good Idea!!!

Senthil said 3:42PM on 6-23-2008

Besides which, downloading a browser isn't really all that cool, nor trendy. I mean, it's just a browser, not a fashion statement.

Rid said 2:05PM on 6-24-2008

Hah, shows what you know! That would mean that the blogging and social networking worlds were manipulated by the multi-Million dollar corporation Mozilla for marketing purposes. I mean, if downloading a browser wasn't cool and trendy, then the fact that Download Squad covered something as simple as a browser revision release day with four seperate articles would be downright crazy.

l337sp34kr said 11:26PM on 6-23-2008

Guys, this is completely unnecessary. Just change your user agent (Develop menu in Safari, User Agent Switcher in Firefox) to Internet Explorer 7 - Windows, and play with this site anyway.

Personally, IE8 is a non-issue for me. On my WinXP box, I use FF3. On my Mac, I got Safari. What more do I need?

Lucius said 3:52PM on 6-26-2008

"and up-to-date web standards."

Isn't it kind of ironic that MICROSOFT is pushing for this w/ INTERNET EXPLORER on a website viewable w/ SILVERLIGHT.

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