Everybody knows that Alexa, Compete, and other web services that track web site traffic are inherently flawed. Because they compile third party data instead of looking at your actual server data, you can never be sure that the statistics you're reading are accurate. But hey, if you really want to see whether Engadget is more popular than Gizmodo, they're the only game in town, right?

Now there's a new player in the web traffic comparison game. Google has added the ability to search for websites in Google Trends. While there's no guarantee that the stats Google spits back are any more accurate than the ones you'll find from Alexa or Compete, the service does give you one more source for comparison.

Search Engine Land reports that Google grabs its numbers from a combination of sources including search traffic, anonymous Google Analytics figures and other third party marketing data.

[via VentureBeat]