While Borders may be one of the most recognizable bricks and mortar book sellers in the US, the company has been nearly invisible online. For the last seven years, Borders has basically relied on Amazon for its online presence. But now Borders is relaunching its website with a heavy focus on recommendations and recreating the experience of browsing in a book store

While you can certainly use the site to search for books, the most prominent features of the new site are recommendations for books, music, and movies. There are "staff picks," new fiction and non-fiction, and customized suggestions based on your tastes in media.

One area where Borders has the advantage over Amazon is that the company does have bricks and mortar stores throughout the country. That means you can place an order online and have it shipped for free to your neighborhood store where you can pick it up. If you don't have a safe, secure spot for receiving deliveries at your home, this could be an attractive feature.

[via AP]