Download Squad

The Facebook mini-feed continued its expansion on Friday, adding YouTube, StumbleUpon, Hulu, Pandora, Last.fm, Google Reader, and your personal blog to the list of sites that can share data to Facebook. The import feature already included Flickr, Picasa, Digg, Yelp and del.icio.us. What's Facebook's goal with all of this? Over at ReadWriteWeb, Josh Catone speculates that Facebook is going to become the operating system of Web 2.0, sucking up the best features of other innovative sites.

Josh's idea makes a lot of sense, especially when you consider that the new Facebook profile design, scheduled to launch shortly, won't let you hide your mini-feed when you're looking at your profile. Facebook says this doesn't matter, because hiding it for yourself never affected which stories others could see, and they want users to know what they're broadcasting. If it doesn't affect anything, why take away the choice to hide it?

We'll engage in a little speculation of our own: by expanding the amount of info in the mini feed, and giving users as much exposure to it as possible, Facebook increases the value of advertising in the mini feed. They haven't announced any formal plans along those lines, but their recent moves (think Facebook Chat) seem to be targeted at increasing the time users spend on the site, which in turn increases its value to potential buyers. Just some mini-food for thought.