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Shady business practices work: Apple dramatically increases Safari users

Safari on Windows

Apple's Safari web browser may be hot stuff on the Mac, but since launching a Windows version a little while back, not too many Windows users have bothered to install the browser. So what does Apple do? Simple, the company sneakily adds Safari 3.1 to the Apple software update utility so that you download it automatically if you have any Apple software on your PC -- even if you've never installed Safari on your computer. In other words, a whole bunch of Windows iTunes users suddenly found a copy of Safari on their computers.

While a lot of folks criticized Apple for shoving unwanted software at the general public, the strategy appears to have worked. Net Applications reports that Safari's market share of the Windows browser space rose from .07% to .21%. That's still a ridiculously tiny number. But it's bigger than it was. So the message is clear: Give the people what they don't want. Some will be too lazy to uninstall it. And they might even try using it. Ugh, did we just write that?

[via Fortune]

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