Skip to Content

Submit your nominations for the Luxist Awards' Best in Decor
AOL Tech

Filed under: Internet, Windows, Apple

Shady business practices work: Apple dramatically increases Safari users

Safari on Windows

Apple's Safari web browser may be hot stuff on the Mac, but since launching a Windows version a little while back, not too many Windows users have bothered to install the browser. So what does Apple do? Simple, the company sneakily adds Safari 3.1 to the Apple software update utility so that you download it automatically if you have any Apple software on your PC -- even if you've never installed Safari on your computer. In other words, a whole bunch of Windows iTunes users suddenly found a copy of Safari on their computers.

While a lot of folks criticized Apple for shoving unwanted software at the general public, the strategy appears to have worked. Net Applications reports that Safari's market share of the Windows browser space rose from .07% to .21%. That's still a ridiculously tiny number. But it's bigger than it was. So the message is clear: Give the people what they don't want. Some will be too lazy to uninstall it. And they might even try using it. Ugh, did we just write that?

[via Fortune]

Reader Comments (Page 1 of 2)

Featured Time Waster

Graveyard Shift - zombie-busting Time Waster

With Halloween fast approaching, it's a great time to get in some practice defending your territory against zombies. In Graveyard Shift, you take aim at zombies and other creepy-crawlies, blasting them into splatters of cartoony green guts. It's a casual first-person shooter, and it's very easy to get the hang of - use the mouse to aim, click to fire. Graveyard Shift has at least 15 levels, and it might even have some secret stages I haven't unlocked yet. They key to getting good at Graveyard Shift is learning to use ...

View more Time Wasters

Featured Galleries

Defective by Design, London: Protest Pictures
Microsoft Security Essentials
Chromium Pre-Alpha on CrunchBang Linux
Safari 4 Beta
10 Firefox themes that don't suck
IE8 RC1
Download Squad at the Crunchies After-Party
Download Squad at the Crunchies
WordPress 2.7
Cooking Mama: Mama Kills Animals
Windows 7 Hands On
Comodo Internet Security
Android First-look: Amazon.com MP3 Store
Android First-look: Twitroid
Google Reader Android
Android Hands-On
Twine 1.0
Photoshop Express Beta
Mozilla Birthday Cake
Palm stuff
Adobe Lightroom 1.1

 


Follow us on Twitter!

Flickr Pool

www.flickr.com

More Tech Coverage

AOL Radio