AOL acquires blog search company Sphere

by Brad Linder Apr 15th 2008

This blog's parent company, AOL is continuing to snatch up smaller companies like there's no tomorrow just in case there actually is no tomorrow. The latest acquisition is blog search tool Sphere, which we've covered several times in the past. While Sphere started out as a blog search engine, the company has since become a tool for bloggers and web publishers who want to show related information from other blogs on their web sites.

Sphere CEO Tony Conrad says the company's approach will remain "start up style," even after joining the AOL team, which basically means the management team will remain in place but now Sphere will have access to AOL's resources and take some marching orders from the top.

As AOL continues to make the transition from an ISP to an internet-based business, the company has been buying up properties like Bebo, Sphere, and a little company called Weblogs Inc. It's too soon to tell whether the move will be enough to save AOL. But if there's any truth to the rumors of an AOL/Yahoo! merger, that could do the trick.

[via WebWare]

Tags: aol, sphere, yahoo

Reader Comments (Page 1 of 1)

kingkool68 said 3:51PM on 4-15-2008

The worst part of Sphere is you have to click a little button to get a modal popup of links. A list of bulleted links works better for me. Does anyone actually eager click on the Sphere button?

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