Yahoo! buys web analytics service IndexTools
Posted Apr 9th 2008 2:00PM by Brad Linder
Filed under: Business, Internet, Web services, Yahoo!
Yahoo! could be preparing to launch a
Google Analytics competitor. The big Y
has acquired Tensa Kft, makers of
IndexTools.
Yahoo! will integrate IndexTools with its current analytic tools to help build the company's advertising network. The services will first be available to members of the Yahoo! ad network, but eventually the company plans to build a system that will let third party developers "monitor and optimize the traffic performance" of web applications.
The deal is expected to close in the first half of the year. The terms of the acquisition were not released.
[via
TechCrunch]
Tags: advertising, analytics, indextools, web-analytiics, yahoo
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Reader Comments (Page 1 of 1)
4-09-2008 @ 3:29PM
Mark said...
Wow, it seems they truly believe that Microsoft isn't going to swallow them up. Kind of sad.
Reply
4-10-2008 @ 7:59AM
Oppo said...
Looks like people have been told to continue with business as normal. The same people who will go down with the ship. Interesting to compare to google's analytics. Yahoo is yet again, even in its final minutes, playing the catch up game to google.
Oppo
http://www.dragonlasers.com
Reply