Track statistics of your YouTube video with YouTube Insight

Filed under: Business, Internet, Video, Google

Track statistics of your YouTube video with YouTube Insight

by Simon Kerbel Mar 27th 2008

Google, reigning king of exhaustive analytics, has just released a specialized analytics tool for YouTube, aptly named YouTube Insight.

YouTube Insight is a free tool that enables anyone with a YouTube account to view detailed statistics about their uploaded videos. In other words, if you've ever wondered who is watching your latest solo diatribe about the benefits of Proactiv Solution (we were wondering that too...), that information is now one click away.

YouTube Insight tracks information such as the geographic region of your viewers, how popular your video is relative to other videos in a similar market, and more.

The currently available data can be found by clicking under the "About this Video" button under My account > Videos, Favorites, Playlists > Manage my Videos. Look for much more data to be added in the future.

Of course, this isn't just for the Mentos and Diet Coke uploaders. Eventually, as YouTube becomes more monetized, these same metrics will provide valuable data to partners and advertisers, so that they can adjust their marketing to reach the viewers they most desire.

Tags: analytics, google, youtube, youtube insight, YoutubeInsight

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