Filed under: Design, Internet, Features, Blogging, Web services, Google, web 2.0
8 steps to a more professional Blogspot blog
Blogger is not as easy to customize as WordPress, but Blogger's simplicity also makes the process of setting up a blog a lot less daunting. You can literally start blogging within minutes of signing up for a Blogger account. Google will also host your blog for free, which means you don't need to pay for domain registration or web hosting. WordPress does also offer free hosting, but WordPress doesn't allow free account holders to include advertising. Blogger does. So if you have dreams of quitting your day job, but don't want to pay a few bucks a month for web hosting, Blogger provides a good way to test the waters.
But while Google offers a handful of widgets for customizing your blog, if you really want to make your web site your own, you're going to have to get your hands dirty editing your blog template and adding some HTML and JavaScript code. Fortunately, you don't have to know much about HTML or CSS to implement the tweaks in this guide. As long as you're handy with the copy and paste keys, you should be all set. So let's get started.

Before you start editing your template, it's probably a good idea to save a backup.
- Enter Blogger's Layout menu
- Select the "Edit HTML" tab
- Click the button that says "Download Full Template"
- Save this XML file somewhere you won't lose it. You can use it to restore your old template if things go horribly wrong.
One thing that sets Blogger apart from many other blogging services is the toolbar that is displayed at the top of most blogs hosted on Blogger. Some uses like this toolbar as it includes a site search feature and it lets users find random blogs in StumbleUpon-like fashion by clicking the "Next Blog" button. But it also takes up valuable screen real estate and leaves that nasty taste in your mouth that comes with knowing you don't have complete control over your own blog. So here's a tip from Digital Inspiration that will let you remove it:
- Navigate to the Edit HTML tab in the Layout menu.
- Enter the following text pretty much anywhere in your template (as long as it's in between other elements) and then click "Save Template":
height:0px;
visibility:hidden;
display:none;
}
Next time you load your blog, the Navbar should be gone.
Change your label list into a tag cloud

Blogger lets you add labels (the rest of the world calls these tags) to your posts. And you can display a list of labels in your blog sidebar. But if you like to tag liberally, after a few months of blogging, there's a good chance your list of labels will be about a mile long. One solution is to replace your label list with a label cloud.
This hack from phydeaux3 will display a list of frequently used labels on your site. If the list is too long, you can choose only to display labels that are used more than once, twice, or whatever other number floats your boat. Labels that are used more frequently will be displayed with a larger font, while less frequently used labels will take up less space. And of course, any time a visitor clicks on a label, they'll be taken to a page filled with relevant articles.
Add a contact box and About Me page
While Blogger includes an "About Me" module, when visitors click on it they're taken to your Blogger.com profile page. Wouldn't you rather have more control over your About Me page? Here's a little trick: Just write a blog post describing yourself and set the publication date to yesterday, or better yet, a few years ago. That way it will be buried by newer posts and won't wind up on your front page. Now you can just add a new HTML box to your sidebar with a link to your new About Me Page. You can create a text-based link by modifying this link: <a href="http://myblog.blogspot.com/2007/01/about-me.html">about me</a>.
Using the same method, you can add a contact box using a service like Contactify. Contactify presents you with some HTML that you can paste into a blog post to bring up a contact box. Visitors can send you an email message without every seeing your actual email address, which helps cut down on junk mail.
Place ads and other content between postsGoogle makes it extraordinarily easy to place Google AdSense advertisements in between posts. Just go to the Layout menu and click the "Edit" button in the "Blog Posts" box and check the "Show Ads Between Posts" box. But what if you want to show ads from another network or some other content in between posts on yourou main page?
In order to do that, you need to go back into your template and check the "Expand Widget Templates" box. Now find the line that reads "<p class='post-footer-line post-footer-line-2'/>" If you add the HTML code for your ad or other content here, it should pop up in between each post on the main page.
If you get an error message, it's possible that Blogger doesn't like the HTML code, but you can probably solve this problem by parsing your code and translating it into a format Blogger will recognize. Fortunately, there's no need to do this by hand. You can use the Parse HTML tool provided by BlogCrowds. Just copy and paste the code you get from your advertising network into the tool and it will spit out a version of the code that should fit comfortably into your Blogger template.
Blogger in Draft: Try out Blogger's beta features
If you're looking for a few items that will spice up your blog but you don't want to fiddle around with HTML, here's a neat little trick. Instead of logging into the Blogger dashboard at www.blogger.com, try draft.blogger.com. When you go to add new page elements, you'll notice you probably have a few more options than you saw in the main Blogger dashboard.Blogger in Draft is where Google lets users test out widgets and tools that might not be ready for widespread use. After a while, many of these widgets will probably be available in the main dashboard. But some of the most useful widgets and tools made their first appearance in Blogger in Draft.
Right now, Blogger in Draft users can add Google Gadgets, a Blog List, or a new improved search box to their blogs. There's also a tool that lets readers choose the feed reader they want to use to subscribe to your blog's feed.
Choose a new templateYou can use the tools above to change the look and feel of the sidebars. And you can use Blogger's Fonts and Colors editor to change the basic look and feel of your chosen template. But if you're not happy with the templates Google provides, there are hundreds if not thousands of other templates available for free. These third party templates are often more attractive than the default templates, and help keep your readers from
realizing they're visiting a Google hosted blog. Oh, and Google doesn't offer three column templates. If you know what you're doing, it's not hard to modify these templates to do things like move the sidebar from the right side of the page to the left, or change the images atop the page. Here are a few sites where you can find some excellent templates:
- Blogger Buster
- FinalSense
- Blogger Templates
- Blogspot Templates
- Gecko & Fly
- Mashable: 50 Beautiful Blogger Templates

Register a domain name
Now you know how to make your blog pretty, but there's one more ugly spot you might want to address. The URL bar. Myblog.blogspot.com just never seems quite as professional as myblog.com. Fortunately, you can register a domain name for just a few bucks per year, and Google will continue to handle all of your hosting fees.
Google makes it easy to publish your blog to a custom domain name. Just click the "Settings" tab in the Blogger Dashboard, and then click on "Publishing." Next, click the link that says "Custom Domain," and you can either purchase a domain from GoDaddy or enter the name of a domain you have already registered.
Now you can publish your blog to a custom domain for $10 per year or less. Next time your friends start telling you how much cooler WordPress is, throw that in their face.
For further reading, you might want to check out some of our previous Blogger coverage:
- Blogger in Draft gets new search box and blog list features
- Add a recent comments widget
- Google adds post scheduling to Blogger
- Blogger adds comment email notification
- Blogger Play: View recently uploaded Blogger images
Additional Reading
- Hoctro's Place - some great widgets and other hacks
- Add "Read More" expandable post links
- Add a Favicon

Get a WordPress.com Blog
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They key to getting good at Graveyard Shift is learning to use ...

Reader Comments (Page 1 of 2)
Mastergib said 8:59PM on 3-24-2008
A couple of things I wanted to add, since I've been messing with professionalizing blogger recently.
First: All the templates force you to hard code references. If you want something more dynamic, I found this post/hack:
http://bloggingforbread.blogspot.com/2008/02/labels-into-horizontal-tabs-blogger.html
It works great... except for the "filtering by X" that pops up.
Also, change the page icon (favicon?):
after put:
cheers..
Reply
Brad Linder said 9:00PM on 3-24-2008
Thanks, I was going to mention the Favicon tip, but it slipped my mind!
Brent said 8:58PM on 3-24-2008
Allright now Brad. Are you reading my mind or what :)
Updating my lowly blogger blog has been near the top of my to-do list for quite some time now. I own the domain name so I guess I'll make that switch first and then tackle some further improvements.....
Brent
http://brentevans.blogspot.com
Reply
Brad Linder said 9:01PM on 3-24-2008
Yup, your mind is where I got the idea for this post. Actually, it's something I've been meaning to write up for months. Fortunately today was a slowish news day so I finally had the time.
Matt said 8:58PM on 3-24-2008
Thankfully, Adblock Plus and NoScript allowed me to check the blogs of the two posters above without losing my mind.
Reply
Mastergib said 8:57PM on 3-24-2008
lol, fogot my html wouldn't show up like that. Was going to mention replacing the favicon:
http://tips-for-new-bloggers.blogspot.com/2007/02/adding-favicon-icon-to-blogger-url.html
Reply
Bryan Price said 9:00PM on 3-24-2008
LiveJournal is no longer offering free signups anymore. You're gold if you already have one, but getting a new one will cost you.
I have a custom template for my Blogger blog, which is published by FTP. Which means I don't get the new stuff. Maybe I'll play around with Wordpress on another domain that will actually support Wordpress (Free hosting, but the limits are... limiting.
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Denise Stokes said 8:38AM on 3-25-2008
I found this blog very useful. I'm supporting some people with learning disabilities to set up 2 blogs and once we are a bit more confident in the basics we will try some of the ideas here. Our sites are: chattervine.blogspot.com for people with learning disabilities to talk to each other about whatever they want. The other site is:grapevinemedia.blogspot.com for anyone to chat about how the media represents people with learning disabilities. Why thing i need to know is how to get people visiting our sites and leaving comments, any ideas gratefully received.
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Oliver Chesler said 10:46AM on 3-25-2008
You can see the Tag cloud in action and a few things mentioned in this post at my Berlin daily photo blog:
http://theberlinimage.blogspot.com/
Reply
Chris O\\\'Rourke said 2:42PM on 3-25-2008
I'm surprised you'd pick blogspot over Wordpress.com, between higher numbers of plugins, widgets & themes you also have Gravatar & OpenID support. Blogspot is cool but Wordpress is amazing.
Reply
Brad Linder said 12:43PM on 3-25-2008
We're not saying you *should* choose one platform over the other. We're just saying that WordPress gets a lot of love, both on this blog and elsewhere. We've written plenty of posts about WordPress plugins and features. We figured it was time to give Blogger its chance in the limelight.
ryaninc said 4:05PM on 3-25-2008
What I've ALWAYS wanted to do with Blogger posts is break them up, much like Download Squad, Engadget, etc. do with the, "continue reading" or "more after the jump" links. I've hunted around but can't find a reliable way to do that with Blogger. Anyone?
Reply
Brad Linder said 4:07PM on 3-25-2008
I haven't tried this one yet myself, which is why I relegated it to the "additional reading" section of the post. But you might want to try this tip:
http://bloggingforbread.blogspot.com/2008/02/add-blogger-read-more-expandable-posts.html
ryaninc said 4:22PM on 3-25-2008
Sorry, I didn't realize you'd put it under additional reading. My bad. But yeah, that's the one page I did find discussing it. And I can't find either of those tags in my blog template code. Maybe it's the template itself...I should try a different template just to see...
BdgBill said 8:45PM on 3-25-2008
As a regular reader of many blogs, I beg you not to use Blogger.
Besides being ugly, dark and having that dumb toolbar tacked to the top, blogger is horribly slow. Blogger also has the worst comment system of any blogging software. Who the hell thought launching a new window was a good way to take comments?
Reply
John Noyce said 10:48PM on 3-25-2008
the best plus for blogspot is that its owned by Google, who seem to give some preference in their search engine rankings to material hosted on their own servers, ie blogspot and googlepages, which is why all my blogs are currently on blogger.
http://sahaj-az.blogspot.com
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Alanna said 11:08AM on 3-26-2008
I have two sites still using Blogger as the publishing platform -- see http://kitchenparade.com and http://kitchen-parade-veggieventure.blogspot.com/ -- and neither of them "look" like Blogger sites but yet I still get all the many conveniences of Blogger. I use Wordpress for a client site and it's so obtuse -- not easy at all, especially on under the covers.
And -- Blogger requires the navigation bar on top for sites still using blogspot domains. Removing it violates the user agreement.
And -- Blogger also publishes sites to their own domains at no charge. It's relatively new (a year) and not many people seem to know about it, including sites like this that write with authority and yet appear to not know the full story.
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Doug McCaughan said 1:36PM on 3-26-2008
Nice post but the words "professional" and "blogspot" should never appear in the same sentence nor context. Step 1 should be get some inexpensive hosting and wordpress.org.
Blogger is a third party application and as a professional you do not want to be under their mercy. On a whim, they could shut you down and leave you looking very unprofessional. Control your data and ownership of that data by using quality hosting with software you control. Yes, blogger will ftp publish to your own host but is not the same as using a real publishing package like Drupal or Wordpress.
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Rob said 12:15PM on 3-29-2008
I tried the code to delete the navigation bar at the top of the screen. How do I click "New Post" now?
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Brad Linder said 12:16PM on 3-29-2008
Login to Blogger at www.blogger.com.