Filed under: Internet, Web services, Social Software, AOL, web 2.0
AOL buys social networking site Bebo for $850 million

While Bebo doesn't have the name recognition of Facebook or MySpace in the US, it's huge in the UK, Ireland, and New Zealand. And it does have a considerable US audience as well. Perhaps most importantly, regular users click on an average of 78 pages per day, showing a high level of user engagement.
[via paidContent]
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Reader Comments (Page 1 of 1)
oiya said 11:45AM on 3-13-2008
That means they are paying 20 bucks a user. Isnt that a bit on the high side especially for someone that does not have a huge US exposure? At the same time AOL has laid off people in the Washington DC area. Boggles the mind.
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Greg said 11:48AM on 3-13-2008
Bebo is massive with British school children. Facebook and MySpace are miniscule compared with Bebo for these kids.
I think AOL may have a winning move. They are targeting a totally different audience no one else is paying much attention to. The US is not everything!
oiya said 12:50PM on 3-13-2008
Hey Greg,
I didnt realize the british school kids angle. Thanks for pointing it out.
John said 9:28AM on 3-14-2008
AOL has $850 million?
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