AOL has picked up social networking site
Bebo for
a huge wad of cash. While we didn't really see this coming, the move makes a lot of sense. AOL's audiences tend to skew old (you know, except for the fine young folks who read AOL-owned blogs like Download Squad), while Bebo is big with the 13-24 set and has 40 million registered users.
While Bebo doesn't have the name recognition of Facebook or MySpace in the US, it's huge in the UK, Ireland, and New Zealand. And it does have a considerable US audience as well. Perhaps most importantly, regular users click on an average of 78 pages per day, showing a high level of user engagement.
[via
paidContent]
Reader Comments (Page 1 of 1)
3-13-2008 @ 11:45AM
oiya said...
That means they are paying 20 bucks a user. Isnt that a bit on the high side especially for someone that does not have a huge US exposure? At the same time AOL has laid off people in the Washington DC area. Boggles the mind.
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3-13-2008 @ 11:48AM
Greg said...
Bebo is massive with British school children. Facebook and MySpace are miniscule compared with Bebo for these kids.
I think AOL may have a winning move. They are targeting a totally different audience no one else is paying much attention to. The US is not everything!
3-13-2008 @ 12:50PM
oiya said...
Hey Greg,
I didnt realize the british school kids angle. Thanks for pointing it out.
3-14-2008 @ 9:28AM
John said...
AOL has $850 million?
Reply