Filed under: Internet, Web services, Social Software, AOL, web 2.0
AOL buys social networking site Bebo for $850 million

While Bebo doesn't have the name recognition of Facebook or MySpace in the US, it's huge in the UK, Ireland, and New Zealand. And it does have a considerable US audience as well. Perhaps most importantly, regular users click on an average of 78 pages per day, showing a high level of user engagement.
[via paidContent]
I don't know if this is a labor of love or merely the brainchild of four very gifted games designers, but Level Up is a really weird mash-up of gaming elements that you have probably never seen in a Flash game before.
Let's start with the premise itself: Groundhog Day meets Memento. The game experience revolves around 'days': you explore the world and the clock slowly ticks towards the evening. You bounce around picking up gems and talking to the denizens of 'Level Upland'. Eventually you feel tired and head back to ...
Reader Comments (Page 1 of 1)
oiya said 11:45AM on 3-13-2008
That means they are paying 20 bucks a user. Isnt that a bit on the high side especially for someone that does not have a huge US exposure? At the same time AOL has laid off people in the Washington DC area. Boggles the mind.
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Greg said 11:48AM on 3-13-2008
Bebo is massive with British school children. Facebook and MySpace are miniscule compared with Bebo for these kids.
I think AOL may have a winning move. They are targeting a totally different audience no one else is paying much attention to. The US is not everything!
oiya said 12:50PM on 3-13-2008
Hey Greg,
I didnt realize the british school kids angle. Thanks for pointing it out.
John said 9:28AM on 3-14-2008
AOL has $850 million?
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