SXSW iF! Trade Show Floor
SXSW is a junction of film, music and interactive folks with the iF! trade show floor reflecting that eclectic mix. We found a healthy smattering of music booths, some film schools and lots of web app companies. Big booths included Sony, Mapquest, Opera, Yahoo and O'Reilly while smaller booths from Axiom, Kyte and AIM provided a smorgasbord of interactive wares. You can see the full list on the SXSW site or just peep our gallery for a virtual tour.
Trade show floors often take on a circus-like atmosphere, with booths doing what they can to lure you to their wares. At iF! the "cool thing" was Guitar Hero. We counted no less than four booths with the ubiquitous guitar controllers and LCD screens (even if they were often unmanned). One booth broke with tradition and had Rock Band. Brave, no?
Our money for Most Fun Demo is on Bitstrips, a killer app for making your own comic strips online. Imagine mixing Mii-creation tools with Comic Life and you get the idea. Lots of fun, diverse and powerful, and stupid simple to use. Most boring? Well, hard to say because by the time we hit the floor a few booth attendees had left, leaving their booths sitting there, dejected and stickerless.
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