Google announces AdSense for video

by Brad Linder Feb 21st 2008

It's time for YouTube to start earning its keep. Back when Google bought YouTube for $1.6 billion a lot of us were wondering how Google planned to make money from the video sharing site. And for a year or so, the company has been talking about embedding ads in YouTube videos. A while back, Google even started offering an ugly ad unit that fits in the border of embedded YouTube videos (pictured right).

Now NewTeeVee reports that Google is preparing to launch an improved version of its video ad units. The new ads will be in-video ads, showing up as pop-up overlays over the top of your video. Publishers will be able to decide whether or not to display ads and where they should appear in a video. Advertisers will be able to publish either short text or video ads that will show up in a video.

Like Google's text and image-based ads, they'll be chosen based on the other content of the web site. But they'll also be paired with relevant videos, which is a bit trickier to accomplish since it's not easy for a computer to decide what a video is about. But then if you've ever noticed completely irrelevant ads popping up in your Gmail, you know that's nothing new.

Update: Google has posted some more info on the company blog, including a link to Google's new video advertising page.

Tags: adsense, advertising, videos, youtube

Featured Time Waster

Civiballs is a beautiful, soothing physics puzzle Time Waster

I have an absolute weakness for physics games, and while Civiballs isn't the strongest physics-based game, what it lacks in the physics department it makes up for a few times over in style and fun.

In Civiballs, you are presented with a few colored balls, and your goal is to get those balls into the same-colored urn on the level. The "civi" part of Civiballs is that there are 3 sets of levels to play, each representing a different civilization. While the civilization doesn't affect gameplay, the artwork for each level is beautifully themed to it's appropriate era.

To play the game, you are given only one tool - a sword with which to cut the chains that are holding the balls. The puzzle part of the game is in figuring out what order, and with what timing to cut each chain. Do it right, and all the right balls end up in the right urns, with no stray balls entering an urn (a no-no). Do it wrong, and you get to start over again.

Civiballs is not terribly deep on gameplay; the entire game can be completed in about 15 minutes. But if you enjoy this type of game, it will be a very enjoyable 15 minutes.

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