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Reader Comments (Page 1 of 1)
2-20-2008 @ 3:52AM
Rubito said...
The latest attempt at new music distribution may be to give the music away free, but this is unsustainable from a cost/revenue perspective. There is not enough advertising demand available to subsidize the $30billion digital music market with ads; and if the inventory were created anyway, it would seriously deflate the display and keyword ad market.
Digital music market is now at $30 billion and rising (including illegal downloads). While digital advertising is only at $20 billion and slowing.
There's an excellent analysis at Brooding Savage blog.
http://www.BroodingSavage.com/journal/2008/2/7/ad-supported-music-1.html
Reply
2-20-2008 @ 3:54AM
Rubito said...
Sorry: The correct URL is http://www.broodingsavage.com/business-analysis/ad-supported-music-2.html