Google to roll out video ads in search pages

Filed under: Internet, Video, Google, Search

Google to roll out video ads in search pages

by Brad Linder Feb 15th 2008

You know how Google's been shaking up it's old fashioned search engine by adding image and video links to its formerly text-only results page? Well, according to the New York Times, the company's about to go one step further and introduce video advertising.

Google has reportedly already begun displaying video ads on a limited number of pages, but we haven't run across one yet. Eventually we may also see image-based ads and interactive map ads showing up on search results pages.

The idea is that the ads are tailored to the page you're seeing. When Google's search page was populated with text-only links, video ads would have stood out like a sore thumb. But now that you can find a bit of everything on a Google search results page, text only ads are pretty easy to ignore as your attention is drawn to images and videos.

Tags: ads, advertising, search-results, text, video-ads

Reader Comments (Page 1 of 1)

Duffin said 10:32AM on 2-15-2008

I am hoping that these will be silent videos. I HATE it when I go to a website and suddenly, sound is blaring out of my speakers because some stupid ad has decided to play music at me for my attention. I do not like it when websites force me to listen to something I didn't plan on, especially if I'm in a public environment on my laptop such as a coffee shop or something.

James said 12:30PM on 2-15-2008

Step 1: Use Firefox
Step 2: Install Adblock Plus
Step 3: If step 2 is not sufficient, install FlashBlock as well.

I find Flashblock very useful, since 90+% of Flash embeds that I see (ever!) are crap I didn't want. The remaining 10% I just have to click on once.

Duffin said 1:16PM on 2-15-2008

You are awesome. I don't know why I never thought to check for Firefox add-ons to block ads...I feel kinda silly now...

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