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Up close with SyncTV: Pioneer's iTunes video killer?



SyncTV is a video download service that's a spinoff of Pioneer Electronics. It differs from pretty much every other digital video distribution service out there in that it offers a nice mix of subscription and pay per download content and SyncTV supports Windows, Mac, and Linux. SyncTV is still in private beta, but we got a chance to check it out over the weekend.

The first thing you notice when you start up SyncTV is that there's not much content to choose from at the moment. We're trying not to hold that against the service, as the company is still in working out content deals. Right now there are a handful of channels of children's and animated content, a channel with classic TV shows like I Spy, an anime channel, and Showtime, currently SyncTV's biggest name partner.

Don't get too excited though, Showtime is only offering up two series at the moment, Dexter and Brotherhood. Hopefully by the time the service launches publicly there'll be more content to choose from.

Gallery: SyncTV

SyncTV Channels

SyncTV Channels
There are a variety of ways to purchase content. Some channels offer a subscription model where you can pay a monthly fee to download and watch as many programs as you'd like. Of course, if you stop paying for your subscription you'll no longer be able to watch those episodes. So you also have the option of paying to download and keep individual episodes or entire seasons of content.

Some channels don't include a subscription option. While you can purchase individual episodes of Dexter or download an entire season, you cannot simply subscribe to the Showtime channel. It's up to content providers to determine pricing and payment options for each channel.

SyncTV Purchase season/episode window

Purchase window

You can start watching videos using the SyncTV player shortly after your download begins. Video quality is respectable. SyncTV users H.264 video compression and can support 5.1 surround sound. There's no HD content yet, but SyncTV has plans to add HD video in the future.

SyncTV playback window

Playback window

One of the most impressive features of SyncTV is that you will be able to install the client on up to 5 computers and watch licensed content on up to 10 portable devices. Right now there are no portable clients, so you can only install the software on your Mac, Windows, or Linux machines. But eventually it's possible we could see iPod, PSP, Windows Mobile, and other clients.

We tested SyncTV on Windows and Linux. While Windows installation was a breeze, we ran into a few snags using Ubuntu 7.10, which is the only officially supported Linux distribution at the moment (although the installer may work on other distros). First off, the installer is a .package file. If you haven't run into one of these before, you may not be aware that you need to adjust the package's file permissions to set it as executable. Otherwise clicking on the icon will just bring up an error message letting you know that the file can't be opened by your text editor.

SyncTV Ubuntu installation

Ubuntu Installation

Once we got SyncTV up and running on Ubuntu, the client looked pretty much identical to the Windows version. But when we clicked the menu button attempting to login to the SyncTV server so we could browse and download content the application simply closed. We're not ruling out human error here, but it would be nice if there were at least some installation instructions on the download page.

SyncTV download manager

Download Manager

Overall SyncTV has a compelling vision. We love that SyncTV will offer multiple ways to pay for content, true cross-platform support (even if it's a bit buggy at the moment), and the ability to watch content on a whopping ten portable devices. But SyncTV faces several challenges.

First, the company really needs to sign some more content partners because right now SyncTV makes Joost's B-list content library look compelling. Second, while there is no clear leader in the online video distribution space, it's not going to be easy for an unknown company to go up against the likes of Apple, Amazon, and Microsoft. And finally, as Apple, Sony, TiVo, and Microsoft continue to blur the lines between the PC and TV by developing set top boxes capable of accessing downloaded and web content, SyncTV is for computers and portable devices only at the moment. We'd love to see the company work on a method for delivering video to a TV set through TiVo, Apple TV, or video game console plugins.

Gallery: SyncTV


Featured Time Waster

Civiballs is a beautiful, soothing physics puzzle Time Waster

CiviballsI have an absolute weakness for physics games, and while Civiballs isn't the strongest physics-based game, what it lacks in the physics department it makes up for a few times over in style and fun.

In Civiballs, you are presented with a few colored balls, and your goal is to get those balls into the same-colored urn on the level. The "civi" part of Civiballs is that there are 3 sets of levels to play, each representing a different civilization. While the civilization doesn't affect gameplay, the artwork for each level is beautifully themed to it's appropriate era.

To play the game, you are given only one tool - a sword with which to cut the chains that are holding the balls. The puzzle part of the game is in figuring out what order, and with what timing to cut each chain. Do it right, and all the right balls end up in the right urns, with no stray balls entering an urn (a no-no). Do it wrong, and you get to start over again.

Civiballs is not terribly deep on gameplay; the entire game can be completed in about 15 minutes. But if you enjoy this type of game, it will be a very enjoyable 15 minutes.

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