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Mahalo's users will now be able to create social profiles which, while unremarkable on its face, offers an interesting new way to feed the link hungry non-indexing search engine. Without spiders to index the web, Mahalo relies on it's paid contributors to seek out the best results for it's predefined list of popular search terms. Adding a social link submission network to a growing cadre of result maintainers enhances that link gathering by adding more eyeballs and mouse clicks to the problem.



How It Works

Each Mahalo page has a maintainer who is publicly visible and responsible for the upkeep and quality of the results on any of his or her pages. When you submit a link, that person will review the link and decide whether to place it on the site.

Users are tracked by the links they've had accepted or banned, a concept much like a social bookmarking credit score. Submit good links and your accepted score goes up. Submit bad links, which don't meet Mahalo's quality standards, and your banned link score increases and with it, your likely-hood of having links accepted in the future goes down. If your link is accepted to a page, you're credited at the bottom. Imagine searching for "Cookies" on Google and seeing a link to your Facebook page at the bottom as credit for telling Google about an amazing site covering Gingerbread; that's the concept behind Mahalo's social powered search.

Our first impression of the new site was favorable, but then our critical side had a few questions. Like, "What are Mahalo's standards?" and, "What happens if your site is banned, but you clean up your act later?"

The answers to both of those aren't crystal clear. When we spoke with Jason Calacanis, founder and CEO of Mahalo, he indicated that Mahalo's standards were meant to keep out the link farms, the Google-bombs and the "bad actors", ad heavy pages with little content. As for what happens to banned sites who want a second chance, site owners can discuss Mahalo maintainer's decisions directly, right out in the open. Calacanis said that Mahalo is "willing to editorially defend decisions on banned pages and, also willing to reverse decisions" when the need arises.

The site is also announcing the adoption of a Creative Commons Attribution - Non-Commercial - No Derivatives license for all its results pages, allowing for some level of community re-use of Mahalo's growing intellectual property. We pressed Calacanis a bit over this point, given that he's chosen the most restrictive of CC licenses to work under and his answer indicates a willingness to be flexible, as long as the use is "fair". Calacanis told us, "As long as they attribute to us, and link back to us, it's ok as far as I'm concerned", adding, "If they want to make money, it's fine with me, all they have to do is make a phone call.. we'll discuss revenue sharing"

Updated - Calacanis presents Mahalo Social at Le Web: