Download the new Switched app for your iPhone

Skip to Content

Stay up to date with Switched's CES 2010 coverage
AOL Tech

Filed under: Google, Social Software

Google's social net to launch tomorrow

If you can't beat 'em, join 'em. In this case, the "them" is Facebook. Microsoft joined them. Google wants to beat them.

Tomorrow, Google will launch its new social networking API, called OpenSocial, with a host of high-value social networking players already at the party. The most significant of these players are LinkedIn, Salesforce, and Orkut, who've all been around quite a while and have substantial vertical popularity: LinkedIn in the business work, Salesforce in CRM applications, and Orkut as a South-American MySpace-killer. Even Friendster, which has become a sort-of also-ran with a great brand name, has joined the party. Perhaps these relatively peripheral social nets see Google as their ticket to competing with MySpace and Facebook.

Like Facebook, Google's API will provide participants with options for dealing with user profiles and events. But unlike Facebook, OpenSocial will really on commonplace JavaScript to do the API's bidding. Facebook uses it's own "FBML" specification, which means it can't be used off of the Facebook system. Google's intention is to get as many third-party social nets supporting OpenSocial as possible. And developers will flock to anything that saves them from having to re-develop their widgets for a dozen different social nets.
jobs & resumes
Mac Support Technician

Kerdan - Cambridge, MA (2 weeks ago)

See More Relevant Jobs ›

Reader Comments (Page 1 of 1)

Featured Time Waster

Level Up! A platform-hopping RPG Time-Waster

I don't know if this is a labor of love or merely the brainchild of four very gifted games designers, but Level Up is a really weird mash-up of gaming elements that you have probably never seen in a Flash game before. Let's start with the premise itself: Groundhog Day meets Memento. The game experience revolves around 'days': you explore the world and the clock slowly ticks towards the evening. You bounce around picking up gems and talking to the denizens of 'Level Upland'. Eventually you feel tired and head back to ...

View more Time Wasters


Follow us on Twitter!

More Tech Coverage

Joystiq

TUAW

DailyFinance

Autoblog

Urlesque

Engadget

WoW

Switched.com

FanHouse