AOL takes Truveo online video search international

Filed under: Internet, Video, AOL, Search

AOL takes Truveo online video search international

by Brad Linder Oct 31st 2007

Just a few months after relaunching Truveo as a video search engine (as opposed to a video sharing site), AOL is taking Truveo worldwide. Or at least adding localized versions for a number of countries including France, Germany, India, Japan, Korea, Spain, Tawain, and the UK.

AOL, which owns both Truveo and this blog, plans to bring more regional versions online in the next few months. Australia, Brazil, Italy, Mexico, The Netherlands, Russia, and Turkey are all on the waiting list, because we know they've been waiting with baited breath for yet another website dedicated to online video.

While Truveo international might not be exactly what anyone outside of AOL was asking for, it makes a lot of sense. There are hundreds of sites dedicated to professional and user generated content not just in the US, but across the globe. And Truveo is already a pretty polished search engine for finding videos whether they're produced for YouTube or the Associated Press.

Much of the content on the US version of the site is already coming from overseas sources. Regional versions will make it easier for citizens to find Japanese, Indian, or German videos without sifting through all the English language crap on the web.

The localized sites do have the same limitations as the US version of Truveo. While the site indexes videos from across the web, and lets you play many videos without leaving the site, there are still a number of videos that are only available from the content producer's website. So it's hard to tell when you're looking at a screen filled with video thumbnails whether clicking on one will make a video start playing or take you to another website where you may need to install a browser plugin before the video will play properly.

Tags: international, online-video, Truveo, video-portal, video-search

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