We have to admit, we were a bit dubious when the companies announced they would be launching an online video portal. Why not just distribute their videos through an existing service like YouTube or Veoh? And can't you already watch most of these programs at NBC.com or Fox.com?
The truth of the matter is, Hulu is both a web site and a distribution platform. You can watch ad-supported videos at Hulu.com. The videos load in a Flash player, so you probably won't need to install any new software on your computer. And you can embed clips and full-length videos on your own site. Since the advertising stays intact, Hulu makes money no matter where people are watching the videos. Some of the ads will be overlays, while longer videos will likely have a limited number of interstitials, or what we like to think of as your classic commercial that comes on between TV episode segments.
Hulu will also be distributing videos through other portals like MSN Video and AOL Video. In fact, you can already find a handful of full-length TV shows from Hulu at AOL's site.
While you might think the service's 2 company pedigree means you can only watch a handful of videos like Prison Break, 24, Heroes, and Bionic Woman, those two companies produce a lot of video that wind up on other channels. For example, you can find Battlestar Galactica, Monk, Psych, and other shows that air on NBC-owned channels. And there's also a library of programming from the vault, including The Mary Tyler Moore Show, Lost in Space, and Buffy the Vampire Slayer. There's also a limited number of movies available. You can check out complete lists of content from TechCrunch or NewTeeVee (PDF Link).
New episodes will probably stay on the site for about 5 weeks. It's not clear how long episodes of classic TV shows will be online. But that's what distinguishes Hulu from a good PVR or DVD player. It's more like video on demand, in that you're at the mercy of the programmers. If you decide you want to start watching a series from episode 1, by the time you get to episode 6, the first season may have been pulled off the site, forcing you to buy your downloads from iTunes, Amazon, or the DVD store.
Update: Thanks to Silicon Alley Insider, we got us some embed code. And it looks like once you embed the video on your site, you can access all kinds of other videos through the menu system. Check it out after the jump.
Update 2: And Hulu content is live on MSN Video.
[via TechCrunch]
Reader Comments (Page 1 of 1)
10-29-2007 @ 11:10AM
Sam said...
ok this Hulu and the VoD by the mercy of the programmers just has to be the DUMBEST thing I have ever heard. embedded ads? I mean, don't these distributors know anything about the prevalence of Youtube and why that model worked?
If not, let me spell it out for ya: its ad-free, and a place where every video is collected. Why do content providers have this urge to create their "own" service, not even showing it in HD or with any sort of special features that give it intrinsic value. Stick with Youtube and try to have them create a custom player for your needs with an available HD option for people who have broadband. Most people aren't going to go to this, and the ones that do eventually buy the DVD b/c they like the series so much. Whatever. These companies love horrible business models, and its only when they've unloaded multiple rounds of of lead into their feet do they realize the mistake they made and then brush it off with a slick press release saying their "pursuing new and exciting ways to better implement our awesome material for our fans. We love our customers."
BS.
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10-29-2007 @ 12:00PM
kingkool68 said...
Props to Hulu for listening to the feedback and delivering something the people actually want. The video quality trumps YouTube, there is seeking, embedding, and the usual controls, No DRM or major constraints... it's just what is needed for re-purposed TV content.
Sure there is ads, but they aren't irritiating and annoying any more than regular TV ads. I'm so glad they didn't go with blatantly distracting video overlays like on YouTube which will ultimately fail -> http://www.russellheimlich.com/blog/why-youtube-video-ads-will-ultimately-fail/
Full length streaming shows are great and most regular users will eat them up. My girlfriend catches up on her favorite tv shows thanks to full streaming episodes on line because it simply works. No techie downloading of torrent files or crappy youtube quality. This is only the begininng and so far Hulu is on to a great thing.
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10-29-2007 @ 1:30PM
James said...
I just started using RSS Feed Scanner for Azureus to get "regular" torrents of shows I follow. I feel a *tiny* bit bad about the fact that the content providers get no money out of the deal, but if Hulu had chosen a decent video standard (this isn't the h264 version of Flash, is it?), I'd have gone that route instead. If anybody is listening, here is what I want: high-quality video that will play on a PC or (preferably) Xbox 360. I don't care if it's DRM'd, as long as it works. I don't care if it has ads, as long as they're not twice as loud as the program content (like several of my local cable channels). I don't care if it's embedded in the browser, though I'd prefer it to be player-agnostic -- and it absolutely must be full-screen-able on my secondary display. My two must-haves are that it be free to me (as I said, ad-supported is A-OK), and that it look a hell of a lot better than YouTube -- SD broadcast quality at bare, bare minimum.
Is this really so hard to do?
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10-29-2007 @ 1:52PM
DJ said...
Oh, and if you could make your content available to more than just the U.S., that would be appreciated. In Canada we get "Unfortunately this video is not currently available in your country or region."
Wow, DVD region encoding in streaming video. What will they think of next?
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10-29-2007 @ 2:02PM
Chris Gilmer said...
ya, too bad the videos are blocked in certain regions and countries. good luck hulu.
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10-29-2007 @ 2:54PM
Todd said...
I have it on good authority that Hulu ( A.K.A. "Clown Co." ) have a bunch of people trolling all the big sites writing fake comments to build hype.
Digg, Gizmondo, Engadet and apparently our beloved DLS all have these "glowing reviews" of a product that is not out, all written by "sk8terKidd" and "ImKool2" - very lame gentlemen and it ain't gonna save Clown Co either.
Mr. Linder, please cross reference the "glowing" reviews' IP addresses with NBC/Fox marketing departments IPs.
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10-29-2007 @ 3:24PM
james 42 said...
Not a bad first step.
I'm pretty much with your there James. And it's not because of the name, honest. Like you say, full screen, at least SD, and get it to my TV.
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10-29-2007 @ 5:26PM
michael said...
MSN Video > YouTube.
Seriously, if you're talking about the site's technology, MSN Video beats YouTube by all.
Unfortunately, most people are still tethered to YouTube because the wide variety of user content uploaded for all these years.
Hulu sounds awesome. Can't wait to try it!
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10-29-2007 @ 11:10PM
PaulFehr said...
Tip:
I know, if you signed up for the beta in the past (I did roughly a week ago), but you didn't get into the beta, do this to get in:
Go to hulu.com click on "Forgot Password?", type in your email address, check your email, you should have a password to login to hulu with.
Enjoy :)
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10-29-2007 @ 11:10PM
Brad Linder said...
PaulFehr: Awesome tip. Worked like charm for me.
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10-30-2007 @ 8:01AM
z.beauvais said...
Unfortunately, the HULU embed doesn't work 'in my region' at this time. I live in the UK, and, having moved from the US four years ago, am often frustrated by the limitations. Why, with the global nature of the internet, would content be restricted to particular areas?
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11-08-2007 @ 4:22PM
j4k3 said...
Looks like they disabled the "Forgot Password?" link.
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11-20-2007 @ 12:32PM
petrescu said...
There are possibilities for non-US users?
thanks!
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11-30-2007 @ 6:44AM
Brian said...
What if going through a US proxy, will the content get blocked too?
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