Google is teaming up with Nielson, who will be helping analyze the new Google TV Ads™ advertising platform.

Google announced that they were getting into TV ads earlier this year. By working with Nielson Media Research, Google will be able to provide advertisers with the extensive information they need to improve ads that can maximize advertising spends.

Google TV Ads is built through the AdWords platform. The new data Google will be getting from Nielson's aggregated set top boxes will be blended into the AdWords system.

Google TV Ads can only currently be bought on the Dish satellite network.