Drew Carey isn't the only thing new about the Price is Right, CBS's long-running daily game show. While Bob Barker may have skipped into retirement, it seems CBS is using its beloved game show as an experiment in streaming network content online--in this case, all sixty minutes of Price every day, just four hours after the original air time. That's 3 p.m. eastern time at CBS.com.

Now, this makes total sense. We don't expect this show to end up on iTunes. ($39.95 for the Price is Right Entire Thirty-Fifth Season? Um, no...) But giving the show away free on the web is the perfect way to demonstrate how to monetize commercial content without charging the consumer a dime. In this case, the (very) commercial content is all those prize placements seen on the show. How else can the Ridgeway Company expect people to get excited about owning their grandfather clock if not by surrounding their product with beautiful Price model-girls and two-hundred onlookers ooh-ing and aah-ing when prompted?

Indeed, it's the commercial content that's embedded in Price that makes it so much fun. Price is the original TV 2.0 concept--making an hour-long advertisement seem fun. And now that fun is available online. Come on down...