CBS experiments with streaming ad-laden Price is Right

by Ted Wallingford Oct 19th 2007

Drew Carey isn't the only thing new about the Price is Right, CBS's long-running daily game show. While Bob Barker may have skipped into retirement, it seems CBS is using its beloved game show as an experiment in streaming network content online--in this case, all sixty minutes of Price every day, just four hours after the original air time. That's 3 p.m. eastern time at CBS.com.

Now, this makes total sense. We don't expect this show to end up on iTunes. ($39.95 for the Price is Right Entire Thirty-Fifth Season? Um, no...) But giving the show away free on the web is the perfect way to demonstrate how to monetize commercial content without charging the consumer a dime. In this case, the (very) commercial content is all those prize placements seen on the show. How else can the Ridgeway Company expect people to get excited about owning their grandfather clock if not by surrounding their product with beautiful Price model-girls and two-hundred onlookers ooh-ing and aah-ing when prompted?

Indeed, it's the commercial content that's embedded in Price that makes it so much fun. Price is the original TV 2.0 concept--making an hour-long advertisement seem fun. And now that fun is available online. Come on down...

Tags: cbs, tv, video

Reader Comments (Page 1 of 1)

nyirina said 12:57PM on 10-23-2007

Please,please put it out Drew.Hi is gonna destroy your show.Hi talks and nobody understand him,hi looks terrible.Hey producer!Where is your eyes?You wanna be a big looser?I dont think.Bring it right person for the right show.THANK YOU.

ann streit said 11:44AM on 11-07-2007

An improvement- he only said "man" seven times yesterday. He is not funny,charming clever or interesting. PLEASE find a new emcee. It doesn't have to be someone we even know now.

ann streit said 11:46AM on 11-07-2007

scrub drew carey

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