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Filed under: Audio, Windows, Macintosh, Apple

Apple dropping DRM-free tunes to 99 cents


This really can't be a case of "we told you so", but when Amazon is selling music for 89 cents a track and DRM-free tracks seem suddenly to be fashionable as they were before the heady early days of Napster, it only makes sense. Apple is dropping the price of its DRM-free iTunes Plus music downloads to 99 cents apiece. Until now, the Plus tracks cost $1.29.

Ars Technica speculates that this move is driven by cost-competitiveness concerns, but we think the "risky" DRM-free experiment worked. After all, Apple said the Plus tracks were selling well, which proves the point that people don't want third parties to govern their use of information, even if it costs them less to live with such restrictions. Come October 17, restrictions or not, it will just cost them less.

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