HowStuffWorks has gotten Discovered. The nine year old website that basically explains how stuff works, has been bought by Discovery Communications, the company behind the Discovery Channel, TLC and Animal Planet for $250 Million. This move, combined with the another recent purchase, Treehugger.com pushes Discovery's web strategy by enabling them to bring their large amount of content to the web which includes over 100,000 hours of documentary. Discovery's own array of websites have not been terribly successful in drawing traffic, hence the acquisition of targeted properties that do have a successful online following.
HowStuffWorks founder Marshall Brain has built the site's content primarily around topics that are the results of searches performed in Google.
Reader Comments (Page 1 of 1)
10-16-2007 @ 12:14PM
naser said...
Great. Unless Discovery screws up HSW by forcing the authors to write according to some secret constituions of the U.S media/information moguls, this can turn out to be one sweet takeover.
I wish my blog was bought by someone. That would give me the moolah I need for a Nikon D40
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