Filed under: Internet, Video, P2P

Joost plans to offer live TV streams

Joost
At some point we're going to stop calling all of these internet TV platforms "IPTV" and just start calling them TV. Of course, one of the main differences between live TV and Joost is that Joost isn't well... live. But it looks like that could change early next year.

PaidContent:UK reports that Joost will start offering live streaming television programs to US customers during the first quarter of 2008. While most of the content available through the peer-to-peer software right now is on-demand, Joost officials say the platform can also transmit streams at the same time as they are broadcast on television. Once the program is finished, users will be able to watch an on-demand version.

If Joost can pull this off, and if the company can sign enough content partnerships with networks and sports associations like MLB, Joost could eventually provide the ability to watch TV on any computer without first installing a TV tuner. Better yet, since you're not limited to local broadcasts, you'll be able to watch television programs from around the world.

On the other hand, something tells us most networks are still going to want you to watch their programming live on television or via their own websites where they have more control over the advertising.