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Google YouTube AdSense units are here

YouTube with AdSenseA few weeks ago some Google AdSense users started to notice a ad unit: YouTube videos. Now Google has officially announced the new video advertising system with a really boring video on the AdSense blog.

In a nutshell, AdSense customers can sign into their accounts, select the new video units, and set up a YouTube video channel with advertising. In other words, visitors to your site will see a video with an AdSense ad unit at the top of the player. OK, that's a bit distracting, but we'll live. Then once you start playing the video a new unit will pop up within the Flash video player and it won't go away unless you click something.

In other words, the new ad unit gives web publishers a way to trick their users into thinking there's exciting new multimedia content on the site when in fact the publishers are just trying to make a quick buck (and share it with Google and the video creator).

Oh yeah, the new ad units are only available to US customers, and even US customers might not find a video option in their AdSense Setup tab. When we went looking this morning we couldn't find it.

[via Google Blogoscoped]

Featured Time Waster

Civiballs is a beautiful, soothing physics puzzle Time Waster

CiviballsI have an absolute weakness for physics games, and while Civiballs isn't the strongest physics-based game, what it lacks in the physics department it makes up for a few times over in style and fun.

In Civiballs, you are presented with a few colored balls, and your goal is to get those balls into the same-colored urn on the level. The "civi" part of Civiballs is that there are 3 sets of levels to play, each representing a different civilization. While the civilization doesn't affect gameplay, the artwork for each level is beautifully themed to it's appropriate era.

To play the game, you are given only one tool - a sword with which to cut the chains that are holding the balls. The puzzle part of the game is in figuring out what order, and with what timing to cut each chain. Do it right, and all the right balls end up in the right urns, with no stray balls entering an urn (a no-no). Do it wrong, and you get to start over again.

Civiballs is not terribly deep on gameplay; the entire game can be completed in about 15 minutes. But if you enjoy this type of game, it will be a very enjoyable 15 minutes.

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