McDonald's, effervescing with beefy, trans-fat-free goodness in every bite, has just given British iPhone users one more reason to mack a double-cheese: free WiFi. The move is designed to take a chomp out of rival chains which offer WiFi for a fee throughout the kingdom and is timed to coincide with the UK release of Apple's tremendously successful iPhone, a move somewhat contradictory to Apple's recent Starbucks/iTunes maneuver.

Of course, with revision 2 iPhone firmware now able to purchase and download music via any WiFi hotspot, it seems you'll be able to rock those downloads over a basket of greasy fries and not just a latte. It all seems to point to ubiquitous WiFi's impetus living in the realm of companies pushing content, whether it be Apple or Google, and not in the realm of the taxpayer. Just don't get your multi-touch display greasy, OK?