YouTube rolling out embedded players with AdSense

by Brad Linder Sep 29th 2007

You didn't really think Google paid $1.65 billion for YouTube without hopes of making some money on the site, did you? While attempts to insert ads directly into YouTube videos have been met with lukewarm reactions at best, the company hasn't given up on the idea of making money off of online video.

The latest strategy appears to be inserting AdSense text-based advertising into the video player. You won't see any graphics pop up and block the video you're watching, and you won't be asked to pause your video to watch another video. Instead, you'll just see relevant text ads above your video.

Web publishers will be able to sign up for categories of YouTube videos or allow Google to deliver videos directly to your site based on your content. You'll be able to customize your video player, but we don't know if that means you'll be able to change the color or do more advanced tweaking. While YouTube says you can get started by signing up for an AdSense account, there doesn't appear to be a way for AdSense publishers to choose a YouTube video ad format yet. Either this service hasn't begun to roll out yet, or it's only available to a limited user base right now.

[via ProBlogger]

Tags: ads, adsense, advertising, youtube

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