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Google makes mobile AdSense official

Mobile AdSenseWe told you back in July that Google was beta testing a mobile version of AdSense that would allow advertisers to place contextual ads on versions of their websites optimized for mobile browsers. Google has made the program official now.

AdSense for Mobile works in the same way as traditional AdSense. Publishers will pay for ad space in an auction like format. Publishers of the ads will make money when mobile users click on them.

The question is: How many people are going to actually click on an ad on their mobile phone? This looks like a situation where Google will be raking in money for people seeing the ads without having to pay out very large amounts to publishers for people clicking on the ads. The ads could also potentially make loading mobile webpages take longer, and ads could take up valuable screen real estate which may irritate mobile users perhaps even to a point they stop visiting website.

Are any web publishers out there considering mobile Adsense? For those of you that surf the web on your mobile: Would a site having mobile Adsense affect your decision to visit it?
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