Corporate blogging is a very sensitive issue. Companies like to try and hide behind wordy marketing and corporate communication folks. This makes for the big mistake of not allowing the top players to get their much valued and respected words in. And marketing speak is just what people don't want to hear. Steve Rubel, an SVP at Edelman PR has some ideas on how to get the most out of corporate blogging in his latest Wired piece. In it Steve goes over how to blog without dishing out company secrets, getting fired, or turning people off.
Hopefully his tips will reach the right readers and make for a much more interesting and jam-packed informational corporate blogging atmosphere.
